The Cape Forest Regeneration Project
Flora Force has partnered with The Cape Forest Regeneration Project, a grass roots organization that seeks to green suitable under-utilized urban and rural areas. Central to its vision is to involve the broader community in beautifying the Southern Cape using indigenous plants.
Although individuals and private landowners can participate, the project seeks foremost to revitalize parks, hospitals, schools, old age homes and similar public spaces. A key characteristic is that there is no cost associated to the recipient, but that the recipient is actively involved and acts as custodian.
As a company that prides itself on its commitment to communities and the natural environment in which they exist, Flora Force’s ethos, goals and objectives resonate with those of The CFRP’s.
By planting indigenous trees, there is an immediate benefit of carbon sequestration and beautification of the environment. Through community involvement the project seeks to build bridges and promote healing and wellness within families, communities, corporate entities and of course in a larger sense humanity and nature.
The project seeks to derive income for its planting programme from corporate and social responsibility projects and volunteer contributions.
To date the project has activities in:
- Riversdale rural area where trial plantings between wattle stands have been in place since 2009.
- The quaint little town of Suurbraak has individuals within the town participating through the careful planning and selection of plants for their own gardens.
- Clarke Estate Primary in Elsies River where the scholars and parents eagerly assists in beautifying the school grounds with trees sponsored by Flora Force Health Products.
- As part of its annual national conference, Flora Force also donated trees to the St George’s Grammar School.
- Cape Town Multi-service Centre, where the employees of Herbal-Homeopathic, manufacturer of Flora Force Products, participated in an arbour day celebration by planting trees along the social services hub in an on-going drive to green the industrial area of Salt River.
- Mowbray Park along Durban road, which is a community initiative for urban greening.
- Throughout Cape Town a number of individuals have received trees from the project to plant in less affluent areas like Lotus river, Hanover Park and Mitchell’s Plain.
In 2011 Flora Force decided to replace annual gifts with a programme of continuous tree planting. One tree is donated to the CFRP for a set amount of product ordered by the various wholesalers and distributors. To date 122 trees have been funded through this initiative.