Greenpop logo

We Support Greenpop To Plant Trees

THE PROBLEM

Africa is the world’s most rapidly urbanising continent.

Between 2000 and 2030 the urban population will more than double and urban space will increase by more than 700%. As this happens, ecosystems and the essential natural assets they provide will come under threat. During this time of expansion and innovation, it is imperative that natural spaces are both protected and incorporated into urban landscapes.

deforestation

THE SOLUTION

By conserving and restoring ecosystems, we can ensure a sustainable future.

Flora Force has partnered with Greenpop, a Cape Town based NGO, to contribute towards conserving and restoring ecosystems across Sub-Saharan Africa. Greenpop’s work includes planting trees and vegetation in urban greening and reforestation projects and, to date, they have planted 139,000 trees. Since 2017 we are proud to have helped regularly plant trees in their projects.

Learn more about their work at www.greenpop.org

Greenpop planting trees

THE BENEFITS

When we conserve and restore ecosystems, everyone wins.

ENVIRONMENTAL BENEFITS

Put simply, biodiversity promotes life. Not only do functioning ecosystems produce oxygen and sequester carbon dioxide, they also provide homes for animals, recharge groundwater, replace soil nitrates, prevent erosion and more. The addition of indigenous vegetation to any environment will have countless benefits.

ECONOMIC BENEFITS

Money does grow on trees! Useful indigenous species and fruit trees can provide produce that can be used in feeding schemes or sold by schools and communities. Indigenous trees and vegetation can increase property values and can provide natural air conditioning for homes and classrooms.

SOCIAL BENEFITS

In South Africa, there is a huge disparity between ‘leafy’ privileged areas and ‘barren’ underprivileged areas. Urban greening improves pride of place and can even reduce crime and drug abuse. Additionally, research shows that living in a green neighbourhood reduces stress and aids recovery from illness.

SYMBOLIC BENEFITS

Conserving or restoring a natural ecosystem is an incredible symbol of hope. It symbolises a belief in the future, a positive wish for our communities and care for our planet. It brings people together – with each other and Mother Nature. It is a living, breathing gift to the generations to come.

HOW WE CONTRIBUTE

In the first couple years we supported Greenpop with sponsorhip of educational tree planting days at schools in Cape Town.

Since 2017 we committed to support Greenpop with regular monthly contributions to help facilitate their ongoing projects.

View the map for locations in Africa where we’ve helped to get trees planted.

The Cape Forest Regeneration Project

Flora Force partnered with The Cape Forest Regeneration Project, a grass roots organization that seeks to green suitable under-utilized urban and rural areas. Central to its vision is to involve the broader community in beautifying the Southern Cape using indigenous plants.

Although individuals and private landowners can participate, the project seeks foremost to revitalize parks, hospitals, schools, old age homes and similar public spaces. A key characteristic is that there is no cost associated to the recipient, but that the recipient is actively involved and acts as custodian.

As a company that prides itself on its commitment to communities and the natural environment in which they exist, Flora Force’s ethos, goals and objectives resonate with those of The CFRP’s.

By planting indigenous trees, there is an immediate benefit of carbon sequestration and beautification of the environment. Through community involvement the project seeks to build bridges and promote healing and wellness within families, communities, corporate entities and of course in a larger sense humanity and nature.

The project seeks to derive income for its planting programme from corporate and social responsibility projects and volunteer contributions.

tree heart

Project Activities

  • Riversdale rural area where trial plantings between wattle stands have been in place since 2009.
  • The quaint little town of Suurbraak has individuals within the town participating through the careful planning and selection of plants for their own gardens.
  • Clarke Estate Primary in Elsies River where the scholars and parents eagerly assists in beautifying the school grounds with trees sponsored by Flora Force Health Products.
  • As part of its annual national conference, Flora Force also donated trees to the St George’s Grammar School.
  • Cape Town Multi-service Centre, where the employees of Herbal-Homeopathic, manufacturer of Flora Force Products, participated in an arbour day celebration by planting trees along the social services hub in an on-going drive to green the industrial area of Salt River.
  • Mowbray Park along Durban road, which is a community initiative for urban greening.
  • Throughout Cape Town a number of individuals have received trees from the project to plant in less affluent areas like Lotus river, Hanover Park and Mitchell’s Plain.

In 2011 Flora Force decided to replace annual corporate gifts with a program of continuous tree planting. One tree was donated to the CFRP for a set amount of product ordered by the various wholesalers and distributors.

We discontinued this CFRP initiative when we discovered Greenpop. We decided to put our efforts into backing Greenpop as they already fulfilled the goals of CFRP with a much wider reach and impact.

children planting trees