Breastfeeding is important. It’s one of the most satisfying activities you can do with your baby – and one of your body’s most miraculous functions. Breast milk provides your newborn’s first immunisation, helping to prevent diarrhoea, chest, ear and other infections, and disease; it promotes good brain development and your child’s ability to be educated; and contributes significantly to the health and survival of both mother and child.

World Breastfeeding Week 2016

While not always possible for all new moms, breastfeeding has numerous benefits over bottle-feeding and has been the subject of a host of articles and forums, including our blog ‘Breastfeeding ABCs’. So why is it that so many women who are able to feed their children themselves choose milk substitutes instead?

This is Breastfeeding Week, and we’re supporting WHO in its efforts to raise awareness and breastfeeding rates among mothers globally. The key theme of World Breastfeeding Week 2016 is about ‘how breastfeeding is a key element in getting us to think about how to value our wellbeing from the start of life, how to respect each other and care for the world we share.’

Why aren’t more mothers breastfeeding?

According to the World Health Organization (WHO), ‘Worldwide, fewer than 1 in 5 infants are breastfed for 12 months in high-income countries and only 2 out of 3 children between 6 months and 2 years receive any breast milk in low- and middle-income countries.’

By 2025, WHO’s World Health Assembly is aiming for a 50 per cent global exclusive breastfeeding rate. Currently, the rate in low- and middle-income countries is 37 per cent.


Well, it seems that many people around the world have false perceptions about milk substitutes. ‘After drinking infant formula, ‘ said one Cambodian mother, ‘the child becomes smarter and cuter; also has strong bones and grows well … it creates love between mother and child.’ Such is the power of marketing.

Of course, some babies do require breast-milk substitutes, but, say Elizabeth Zehner and Elizabeth Ransom of the Helen Keller International’s Assessment and Research on Child Feeding project, marketing can negatively affect breastfeeding even among women who can breastfeed. That’s why the World Health Assembly passed the International Code of Marketing of Breast-milk Substitutes in 1981 – to prohibit manufacturers from promoting these products. Nevertheless, the advertising continues, even in countries that have adopted laws against promotion, with displays showing bottles or suggesting use for infants less than six months of age.

In Africa, most mums in the rural areas of poorer countries breastfeed their children. But in Senegal’s Dakar Department, for example, moms with children younger than two years old watch televised ads for breast-milk substitutes, and many stores selling infant foods have promotions for breast-milk substitutes.

The problem seems most common in Asia, where milk substitute ads are screened regularly, even in hospitals, despite legislation. In Nepal, milk substitutes are even recommended by health workers, whose patients are 16 times more likely to feed breast-milk substitutes to their newborns than other mums.

Globally, in higher-income countries, milk formulas may be used by women returning to work, who find mixing powder in bottles more convenient than expressing their own milk.

Why everyone should breastfeed their babies

According to recently published research in the medical journal <em>The Lancet</em>, if mums in the 75 countries classified as ‘low- and middle-income countries’ around the world breast-fed their babies, ‘more than 820,000 lives would be saved annually and the global economy would expand by billions of dollars.’ And, say Shawn Baker and Cesar Victor of the global development community Devex, ‘Breastfeeding is still one of the best investments we can make in maternal and child health.’

Nature's answer for mom's who struggle with breastfeeding

If you or a friend experience trouble producing sufficient milk, give Fenugreek a try – many moms will attest to its powers to boost milk supply. Read more about Fenugreek in our herb library  – click here. You can get Fenugreek capsules from our online parter Faithful To Nature

The solution?

Research shows we need not only national legislation, but also strong monitoring and enforcement. The Lancet article suggests regulating the breast-milk substitute industry, which is currently big business. Global sales of breast-milk substitutes are expected to rise from 2014’s $45 billion to $70 billion in 2019.

The Global Breastfeeding Advocacy Initiative, led by UNICEF and WHO, will also be providing leadership to improve breastfeeding rates. ‘Countries need to invest in policies and programmes that support women’s breastfeeding,’ says the WHO report. ‘Supportive healthcare systems, adequate maternity leave entitlements, workplace interventions, counselling and educational programmes can all help to improve breastfeeding rates.’

What can you do?

Let’s give our babies a better chance. Do everything you can to ensure you are able to breastfeed your baby. Encourage your pregnant friends to breastfeed. If your own maternity leave has ended, try to express milk for your baby’s healthy development and encourage your friends and family to do the same.

Let us know how you do! Share your comments and thoughts with us on our Facebook page.

Acknowledgements & Photo credits

Article compiled for Flora Force by Judy Beyer.


  1. Victora, C. Breastfeeding series. 2016, Jan. <em>The Lancet</em>.
  2. World Health Organization. 2016. Increasing breastfeeding could save 800 000 children and US$ 300 billion every year.
  3. Zehner, Elizabeth, and Ransom, Elizabeth. Helen Keller International Assessment and Research on Child Feeding. 2016, April. Protect breast-feeding, the ultimate personalized medicine. Devex.

Photo credits

  1. Image courtesy of